Hey! I'm Miriam Espacio
I design experiences that remove friction and move the metrics that matter at every stage of the funnel
Understanding what is true before deciding what to build.
I map what's actually happening, not assumptions. Then I turn that into a shared understanding of what to fix and why.
Journey mapping to align design, product and business; not as a deliverable but as a conversation tool.
Good decisions need evidence (and data). I combine surveys and tests to validate assumptions before committing to a direction.
I facilitate ideation that balances creativity with business constraints, making sure what comes next is desirable and viable.
Understanding what is true before deciding what to build.
I map what's actually happening, not assumptions. Then I turn that into a shared understanding of what to fix and why.
Journey mapping to align design, product and business; not as a deliverable but as a conversation tool.
Good decisions need evidence (and data). I combine surveys and tests to validate assumptions before committing to a direction.
I facilitate ideation that balances creativity with business constraints, making sure what comes next is desirable and viable.






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I'm Miriam and I turn complex problems into experiences that work.
Product Designer who's worked every part of the funnel: acquisition, onboarding, retention, checkout, embedded with product, data and engineering teams. 10 years of design and creative direction behind it all.
My work starts with understanding what actually blocks users. I design from research, validate with data, and never lose sight of the person on the other side of the screen.
Lately, I've been exploring vibe coding, using AI as a collaborator to bring ideas to life faster and understand better how code works (I did this site!)
When I'm not designing, you'll find me taking photos or exploring the mountains ✨ I'm a human who enjoys analog processes, even though my nature is digital. Barcelona-based.
✦ If something resonates, I'd love to hear from you
hola@miriamespacio.com